Well, technically the products in this section are not marshmallow, but as nobody in the West knows about “zefir”, which is the Russian name of this product, we decided to call it marshmallows. And the difference is actually not very big, as zefir is somewhat similar in its consistency to marshmallows, Schokokuss or krembo, but in contrast to marshmallow it has eggs as one of the ingredients. It is derived from the traditional Russian pastila but with added egg white foam and a gelling agent. The form of zefir typically resembles traditional meringue. However, in contrast to commercial meringue, it is never crisp. It is usually of white or rose color, and there are chocolate-coated versions also.
Zefir and pastila, or marshmallow if you will, were traditionally a very popular desserts in Russia and Soviet Union, and they are still very popular, thus so many brands and variety among them. The most famous of marshmallow brands in Russia is “Charmel” line of zefir and pastila products of the Moscow UDARNITSA factory, which was a pioneer in the development of zefir in 1930’s. The “Charmel” line consists of classical Soviet marshmallow products as well as the modern ones, with new tastes and flavors. This is the most popular brand of marshmallow in Russia so we recommend you to buy “Charmel” marshmallow if you want to try something new and unique.
And if you like traditions and want to try the traditional Russian marshmallow, we can recommend you the products of the Belevsk Marshmallow Factory, which claims that it uses only natural ingredients in manufacturing and that their products are hand-made according to the traditional pre-Revolution recipes. True or not, we don’t know, but the quality and taste of Belevskiy Marshmallow is exceptional. So, buy the classical Russian marshmallow to treat yourself and your friends or collegues.